Swing for Possibility
Our Mission
A professional lure fishing brand that meets the all-scenario angling needs of anglers worldwide.
Global markets
Meet the different needs of anglers around the world.
Technical innovation
Focus on technical research and development of lure fishing products.
Value for anglers
Meet angler needs with high cost-effectiveness.
Quality and support
Prioritise quality control and after-sales service.
The meaning behind HASIDA
A global professional lure fishing brand. Four commitments guide our work.
User-centric experience
Focus on the experience and feedback of anglers.
Serving global markets
A professional lure fishing brand with a global outlook.
Premium quality
Prioritise product quality in every detail.
Professional products
Develop products for the needs of lure fishing.
Our Story
Founded in 2012. From Weihai to the world.
HASIDA was founded in 2012 in Weihai, China, known as the “World Capital of Fishing Tackle”. It is a professional lure fishing brand with a global market presence. Since its founding, the brand has consistently pursued technological innovation and product development, focusing on all-water lure fishing scenarios to create high-quality fishing tackle that balances professionalism, practicality and adaptability. Its product line covers lure rods, fishing reels, PE lines, lures, fishing gear and accessories.
HASIDA places great importance on environmental protection and public welfare, actively promotes lure fishing culture and supports the development of the global lure fishing industry. In the Chinese market, HASIDA organises and sponsors professional lure fishing tournaments and supports youth lure fishing programmes. The brand is investing more resources to bring richer and more immersive lure fishing experiences to anglers around the world.
Our Vision
To be the driving force for the global development of lure fishing